← Back to portfolio

FAQ - Frequently Asked Questions

What was Waytostay?

Waytostay was an apartment booking site which provided short-stay apartment rentals across Europe. At its peak the company had around ninety full-time employees and a significant share of the short-stay market. Sadly, if you visit the Waytostay domain today you'll find only a ghost-website. The tsunami-like expansion of Airbnb meant that Waytostay became marginalised and the company was sold in 2014.

I worked as a full-time English copywriter in the six-language content team. Since English was the company's "lead language", web copy was often composed and approved in English before being translated to other languages (French, German, Spanish, Portuguese and Italian).

During my time at Waytostay an entirely new website was built from scratch (2011). Writing fresh copy for thousands of apartments was just the start. Everything from Customer Service Email Templates and FAQs to City Neighbourhood Descriptions and Landing Page Headers was required. Whatever writing project we undertook, our mission was to write always in accordance with the style guide for “Waytostay 2.0”
.

Frequently Asked Questions


As you would expect, Waytostay 2.0 required a FAQ page. Since we needed to address doubts pertaining to both the booking process and the apartment stay itself, its creation was no small task. I was given a list of some sixty questions and asked to formulate clear answers, from scratch, making sure that the voice rang true to the brand copy guidelines. Where necessary, the questions themselves were also tweaked to make them more human and engaging. 

The content that I wrote for the FAQ page was later translated into the various other languages that we operated in. Though the Waytostay site is now out of operation, the FAQ page remains largely unaltered. 

I also rewrote the copy for the Affiliate Partners FAQ page, which can also be appreciated on the site. 


:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::